Last Updated: November 2024
Last updated: November 2024
We are committed to protecting the privacy rights of our users and maintain, on an ongoing basis, a privacy compliance framework under which our users will be able to get information and exercise their rights with respect to their information and privacy. This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use the Service, and informs you about your privacy rights and how the law protects you. We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy
For the purposes of this Privacy Policy:
While using Our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:
Usage Data is collected automatically when using the Service.
Usage Data may include information such as your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device.
The Service lists, reviews and compares third-party businesses, brands and commercial entities (collectively, “Partners”) and their products and/or services (collectively, “Products”). We may provide you with offers, services and Products of Partners via an online form to be filled by you, and such information will be used to facilitate your connection with the Partner (“Lead”). Additionally, by using Our Service, you may be directed to a landing page or an online form that is owned and operated by a Partner (the “Landing Page”) where you may be prompted to submit certain information on the Landing Page, including Personal Data such as your name, email address, and phone number (such information collectively, “Landing Page Data”). The Landing Page Data that you submit is collected directly by the Partner who provided it and will include its own privacy policy and data collection practices information. You should refer to such privacy policy to better understand the purpose of the collection and use of the Personal Data you submit.
We may collect information that you provide to us by filling in forms on our Website, such as our various Contact forms. This includes information you provide at the time of registering to use our Website or suggest a business. We may ask you for information when you report a problem with our Website. In addition, we may collect records and copies of your correspondence (including email address) if you contact us; your responses to surveys; details of transactions you carry out through our Website with our business partners; and your navigation across our Service.
This Service is operated and provided in collaboration with third parties, including Partners and affiliates. We may receive data from third parties. You may be able to use our Service on a click-by-call basis through which a third-party vendor facilitates the call transmission, tracking, and feedback for success. In such cases, the phone number from which you called may be provided to us for a limited time and for purposes of resolving referrals and successful calls with our Partners. Other than for this purpose, we do not make any other use of such information, unless you will give us your explicit consent.
We use Cookies and similar tracking technologies to track the activity on our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our Service.
Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.
We use both session and persistent Cookies for the purposes set out below:
Cookies |
Type: |
Administered by: |
Purpose: |
---|---|---|---|
Necessary / Essential Cookies |
Session Cookies |
Us |
These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services. |
Cookies Policy / Notice Acceptance Cookies |
Persistent Cookies |
Us |
These Cookies identify if users have accepted the use of cookies on the Website. |
Functionality Cookies |
Persistent Cookies |
Us |
These Cookies allow us to remember choices you make when you use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website. |
Tracking and Performance Cookies |
Persistent Cookies |
Third Parties |
These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them. |
If you prefer to avoid the use of Cookies on the Website, first you must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website. You may use this option for preventing the use of Cookies at any time. If you do not accept our Cookies, you may experience some inconvenience in your use of the Website and some features may not function properly. If you’d like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.
You can learn more about Cookies at the following third-party websites: Network Advertising Initiative: http://www.networkadvertising.org/
The Company may use Personal Data for the following purposes:
We may share your personal information in the following situations:
The Company will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
In certain cases, we may ask for your consent to process and use your Personal Data in order to provide additional services (for example, when you subscribe to our newsletters, create your user profile, provide us Personal Data to get tailored offers or add a review on a service or product). When we rely on consent as our legal basis of processing, you may ask to withdraw your consent by sending us a request by email.
If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
The Company may disclose your Personal Data in the good faith belief that such action is necessary to:
The security of your Personal Data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Service Providers have access to your Personal Data only to perform their tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may use third-party Service providers to monitor and analyze the use of our Service.
Google Analytics |
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. |
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy |
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Firebase |
Firebase is an analytics service provided by Google Inc. |
You may opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: https://policies.google.com/privacy We also encourage you to review the Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245 For more information on what type of information Firebase collects, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy |
Matomo |
Matomo is a web analytics service. |
You can visit their Privacy Policy page here: https://matomo.org/privacy-policy |
Clicky |
Clicky is a web analytics service. |
Read the Privacy Policy for Clicky here: https://clicky.com/terms |
Statcounter |
Statcounter is a web traffic analysis tool. |
You can read the Privacy Policy for Statcounter here: https://statcounter.com/about/legal/ |
Flurry Analytics |
Flurry Analytics service is provided by Yahoo! Inc. |
You can opt-out from Flurry Analytics service to prevent Flurry Analytics from using and sharing your information by visiting the Flurry's Opt-out page: https://developer.yahoo.com/flurry/end-user-opt-out/ For more information on the privacy practices and policies of Yahoo!, please visit their Privacy Policy page: https://policies.yahoo.com/xa/en/yahoo/privacy/index.htm |
Mixpanel |
Mixpanel is provided by Mixpanel Inc. |
You can prevent Mixpanel from using your information for analytics purposes by opting-out. To opt-out of Mixpanel service, please visit this page: https://mixpanel.com/optout/ For more information on what type of information Mixpanel collects, please visit the Terms of Use page of Mixpanel: https://mixpanel.com/terms/ |
Unity Analytics |
Unity Analytics is provided by Unity Technologies. |
For more information on what type of information Unity Analytics collects, please visit their Privacy Policy page: https://unity3d.com/legal/privacy-policy |
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
We may use Email Marketing Service Providers to manage and send emails to You.
Mailchimp |
Mailchimp is an email marketing sending service provided by The Rocket Science Group LLC. |
For more information on the privacy practices of Mailchimp, please visit their Privacy policy: https://mailchimp.com/legal/privacy/ |
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AWeber |
AWeber is an email marketing sending service provided by AWeber Communications. |
For more information on the privacy practices of AWeber, please visit their Privacy policy: https://www.aweber.com/privacy.htm |
GetResponse |
GetResponse is an email marketing sending service provided by GetResponse. |
For more information on the privacy practices of GetResponse, please visit their Privacy policy: https://www.getresponse.com/legal/privacy.html |
We may use third-party Service Providers to provide better improvement of our Service.
MouseFlow |
Mouseflow is a session replay and heatmap tool that shows how visitors click, move, scroll, browse, and pay attention on websites. The service is operated by ApS. Mouseflow service may collect information from Your device. |
The information gathered by Mouseflow is held in accordance with its Privacy Policy: https://mouseflow.com/privacy/ |
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FreshDesk |
FreshDesk is a customer support software. The service is operated by Freshworks, Inc. FreshDesk service may collect information from Your Device. |
The information gathered by Mouseflow is held in accordance with its Privacy Policy: https://mouseflow.com/privacy/ |
Google Places |
Google Places is a service that returns information about places using HTTP requests. It is operated by Google Google Places service may collect information from You and from Your Device for security purposes. |
The information gathered by Google Places is held in accordance with the Privacy Policy of Google: https://www.google.com/intl/en/policies/privacy/ |
Legal Basis for Processing Personal Data under GDPR
We may process Personal Data under the following conditions:
In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.
You have the right under this Privacy Policy, and by law if you are within the EU, to:
You may exercise your rights of access, rectification, cancellation and opposition by contacting us. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, We will try our best to respond to you as soon as possible.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, if you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA.
This section of the Terms of Use applies to website visitors who live in the State of California. This section is provided in compliance with the California Consumer Privacy Act of 2018, also known as the CCPA.
We collect information to conduct our business and provide a service to the community. Categories of information that we collect, including information collected in the past 12 months via this website is indicated in the table below.
Category |
Examples |
Collected |
---|---|---|
A. Identifiers. |
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. |
Yes |
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). |
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. |
Yes |
C. Protected classification characteristics under California or federal law. |
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). |
Yes |
D. Commercial information. |
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Yes |
E. Biometric information. |
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. |
No |
F. Internet or other similar network activity. |
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. |
Yes |
G. Geolocation data. |
Physical location or movements. |
Yes |
H. Sensory data. |
Audio, electronic, visual, thermal, olfactory, or similar information. |
No |
I. Professional or employment-related information. |
Current or past job history or performance evaluations. |
No |
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). |
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. |
No |
K. Inferences drawn from other personal information. |
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
No |
Personal information does not include:
We obtain the categories of personal information listed above from the following categories of sources:
Under this Privacy Policy, and by law if you are a resident of California, you have the following rights:
In order to exercise any of your rights under the CCPA, and if you are a California resident, you can email or call us or visit our “Do Not Sell My Personal Information” section or web page.
The Company will disclose and deliver the required information free of charge within 45 days of receiving your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonable necessary and with prior notice.
We do not sell personal information. However, the Service Providers we partner with (for example, our Partners) may use technology on the Service that "sells" personal information as defined by the CCPA law.
If you wish to opt out of the use of your personal information for interest-based advertising purposes and these potential sales as defined under CCPA law, you may do so by following the instructions below.
Please note that any opt out is specific to the browser you use. You may need to opt out on every browser that you use.
You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:
The opt out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.
Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests:
You can also stop the collection of location information from your mobile device by changing the preferences on your mobile device.
Our Service does not respond to Do Not Track signals.
However, some third-party websites do keep track of your browsing activities. If you are visiting such websites, you can set your preferences in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser.
Our Service is not designed to attract children under the age of 13 and accordingly, do not intend to collect Personal Data from anyone we know to be under 13. By using the Website, you represent and warrant that you are either at least 13 years old, or are using the services offered by these Websites with the supervision and involvement of a parent or guardian 13 years of age or older. If we learn that we have collected Personal Data from a child under 13, We will use commercially reasonable efforts to delete that information as quickly as possible. If you believe that we might have any such information, please contact us.
We may ask a User to verify its date of birth before collecting any personal information from them. If the User is under the age of 13, the Service will be either blocked or redirected to a parental consent process.
The Company may collect and store persistent identifiers such as cookies or IP addresses from Children without parental consent for the purpose of supporting the internal operation of the Service.
We may collect and store other personal information about children if this information is submitted by a child with prior parent consent or by the parent or guardian of the child.
For further details on the information we might collect, you can refer to the "Types of Data Collected" section of this Privacy Policy. We follow our standard Privacy Policy for the disclosure of personal information collected from and about children.
Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.
If you’d like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below.
California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.
To request removal of such data, and if you are a California resident, you can contact us using the contact information provided below, and include the email address associated with your account.
Be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.
Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
If significant changes are made, we will provide more prominent notice to you seven days before the changes become effective and the changes will be effective seven (7) days after such notification was published. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have any questions about this Privacy Policy, you can contact us by visiting this page on our website: lenderguide.org/contact.html